“If I only eat 100 calories of Oreos, I’ll get lean,” everyone seemed to think.Īccording a Brandweek article, Kraft Foods (owner of Nabisco) wracked in $75 million from 100 calorie snack packs in its first year (and the sales data didn’t include Walmart). Grocery stores were buzzing with excitement. Oreo introduced the 100 Calorie Thin Crisp in 2004. This nation (and Nabisco) LOVES The 100 calorie snack pack. We’ve noticed that calories-in outnumber calories-out so we desperately attempt to re-balance the math in our favor. I know this seems almost silly, but I believe the real crux of our massive fat-gain problem is that most of our fitness and nutrition advice is based on this over-complication of the what. It’s like repackaging the what into a more complicated form. So I ask my girlfriend why the tub is overflowing and she says, “Well Rob.it’s overflowing because more water has entered the bathtub than left the bathtub.”
But it’s sorta like this: I walk into a bathroom and see that the bathtub is overflowing with water. It’s one of those laws that has stood the test of time. In any given system, the energy of the system = the energy supplied to the system - the energy expended by the system. He was applying the first law of Thermodynamics to the human body. This makes sense, because back in 1900something a German dude by the name of Carl von Noorden proclaimed that we get fat because we take in more calories than we expend (1). If calories-in out number calories-out, we get fatter. He clarifies the arguments against sugar, corrects misconceptions about the relationship between sugar and weight loss and provides the perspective necessary to make informed decisions about sugar as individuals and as a society"- Provided by publisher.Most people will say we get fat because we eat too much and exercise too little. He explains what research has shown about our addiction to sweets.
With his signature command of both science and straight talk, Gary Taubes delves into Americans' history with sugar: its uses as a preservative, as an additive in cigarettes, the contemporary overuse of high-fructose corn syrup. And sugar is at the root of these, and other, critical society-wide, health-related problems. Among Americans, diabetes is more prevalent today than ever obesity is at epidemic proportions nearly 10% of children are thought to have nonalcoholic fatty liver disease. "From the best-selling author of Why We Get Fat, a groundbreaking, eye-opening expose that makes the convincing case that sugar is the tobacco of the new millennium: backed by powerful lobbies, entrenched in our lives, and making us very sick.
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